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Then you watched the numbers sit there doing absolutely nothing, while someone in finance started asking what the learning budget actually buys.
At its core, this is a marketing problem, not a learning problem. It’s also (conveniently) the only problem we work on.
MAAS is the only marketing agency in the world that works exclusively with L&D, HR and Talent teams. We’ve spent years inside organisations like Capgemini, Coca-Cola and MetLife, watching good learning experiences go unused because nobody outside the L&D team knew they existed (or had any reason to care). We fix that in one of two ways.
Usually that’s a Head of L&D who needs to show the board what learning is worth, an L&D manager juggling six projects with zero marketing support, or an HR leader who’s inherited an engagement problem and wants it gone.
Sound like you? We should talk.
Capgemini hit 82% engagement. Dechra saw a 701% return on investment. One client took LMS adoption from 5% to 23% in 30 days, and the Capgemini campaign won 'Awareness Campaign of the Year' at the 2024 British Training Awards.
Got a programme that deserves that kind of uptake? Let's have a 20-min intro call so you can tell us about it.