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ABOUT US

The brains
behind the brand

About Us 1
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questionable accents.

82%

of our content features pineapples. No regrets.

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weekly rants about bad internal comms.

A LITTLE BIT ABOUT US

Marketing makes People functions matter.

Believe it or not, MAAS is more than just pineapples (shocking, we know). Behind the brand are two experts who know exactly how to get employees to engage. Whether it’s driving adoption for your People initiatives, launching internal campaigns, or strengthening your employer brand, they make sure your work gets the attention it deserves.

Ash and Han have built brands, launched businesses, and cracked the code on what makes employees actually care. They understand the complexities of HR tech, the challenges of internal comms, and the constant battle for engagement. Simply put, MAAS helps People teams create real connections and lasting impact. And yes, it works.

get to know us

get to know us

Ashley Headshot
Ashley Hinchcliffe Managing Director
Ash is the founder and Managing Director of MAAS. And with over a decade of marketing experience in the People space – she knows her stuff. Ash has one job that’s more important than MAAS, and that’s being Mummy to the beautiful Max & Ellie. When she’s not at work (or running around after a toddler), you’ll find Ash at the gym or if she’s super lucky, snowboarding 🏂. Or drinking wine. Either or.
Hannah
Hannah Clark Marketing Director
Han is the Marketing Director of MAAS. She’s got ten years experience in marketing, and has spent the last seven in the L&D & People space. Han is often found with a glass of prosecco in her hand, and has the loudest laugh in the room. But hey, we put up with it ‘cos she’s pretty good at marketing.
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OUR CLIENTS

MEET OUR FRIENDS

STICKER BRITISH TRAINING AWARD 24

REAL EXPERTISE

Marketing that actually drives employee engagement.

The MAAS team is that rare mix of creative and strategic, which is probably why they’re so annoyingly good at internal marketing. They’ve tested, failed, won big, and fine-tuned their approach so you don’t have to learn the hard way. They don’t just do internal marketing – they make it work in organisations just like yours.

All that experience means you get practical, real-world marketing skills built for the unique challenges of People teams. And hey, if shiny trophies impress you, our awards cabinet is starting to look a little smug.

WHAT YOU CAN EXPECT

FROM PARTNERING WITH US

WE KNOW WHAT WE'RE DOING

THESE AWARDS PROVE IT 👇

BRITISH TRAINING AWARDS, AWARENESS CAMPAIGN OF THE YEAR
WINNER
2024
TEES BUSINESSWOMAN AWARDS, SMALL BUSINESS OF THE YEAR
WINNER
BRITISH TRAINING AWARDS, SME OF THE YEAR
WINNER
PHARMA, LEARNING EXCELLENCE AWARDS
finalist
INTEGRATED DIGITAL MARKETING CAMPAIGN, VMAS
WINNER
EXTERNAL SOLUTION OF THE YEAR, LEARNING AWARDS
finalist
2023
START-UP LEARNING PROVIDER, LEARNING AWARDS
WINNER
NORTH EAST BUSINESS AWARDS
finalist
2022
START UP LEARNING PROVIDER OF THE YEAR, LEARNING AWARDS
finalist
2021
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QUESTIONS?

QUESTIONS?

FAQs

Who the hell are you people?

We’re MAAS (duh) – the marketing experts who make People teams impossible to ignore. We help HR, L&D, Talent, and Internal Comms get the engagement they actually deserve. Also, if you haven’t noticed by now, we have a mild pineapple obsession 🍍.

Why do you care so much about marketing for People teams?

Because too many brilliant initiatives go unnoticed. And frankly, we’re tired of watching People teams work their socks off only to be met with blank stares. Marketing changes that.

Do you only work with L&D teams?

Nope. If your job involves getting employees to care about anything – engagement campaigns, culture initiatives, leadership programs, HR tech launches – we’ve got you covered.

Will you try to turn us into marketers?

Not unless you want us to. We’re here to give you the tools and insights to position and promote your work so it actually lands, without forcing you to start using words like “synergy” unironically.

Do you always talk this much about pineapples?

Yes. But also, pineapples are a perfect metaphor for great marketing – bold, attention-grabbing, and a little bit spiky. Just like the best campaigns.

How do we work with you?

Easy. Drop us a message, tell us your challenges, and we’ll work out the best way to help. Whether it’s training, consulting, or full-on campaign support, we’ll make sure your initiatives get the attention they deserve.

Fuelling Impact

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For People Functions

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