LEVEL UP YOUR STRATEGIC MARKETING SKILLS THIS YEAR

L&D professionals, we need to talk.

We know you’re tired of the same old struggles; from getting learners engaged and proving your value to the business, to trying (desperately) to shift the perception of L&D from ‘just another function’ to an essential business driver.

But have no fear, we’ve got the solution.

After three years of running our Marketing for Learning Masterclass, we’ve taken things up a notch. Enter Strategic Marketing for L&D, our reimagined six-week, instructor-led programme that’s already been taken by learning pros at Specsavers, Deloitte, Unilever, NatWest and more. This isn’t just another course. This is your roadmap to transforming your L&D function through the power of marketing.

WHY STRATEGIC MARKETING FOR L&D?

Let’s face it: just creating learning content and experiences isn’t enough anymore. The business expects more. Your audience is demanding more. And if we want real engagement, we need to think bigger than just ‘launching a campaign’. We need a strategic, marketing-led approach to designing and delivering learning experiences that actually resonate. That’s exactly what this programme delivers.

“Marketing isn’t just about launching a campaign; it’s about embedding a strategic approach that transforms L&D into a critical business enabler,” says Ashley Hinchcliffe, Managing Director and Founder of MAAS Marketing. “Our Strategic Marketing for L&D programme fills the chronic marketing skills gap in the industry. It teaches L&D teams how to think beyond campaigns and leverage strategic marketing principles across the entire learning journey.”

And let’s be clear: this isn’t just about theory. This programme is packed with hands-on skills in design, copywriting, and engagement strategies that will position L&D as an indispensable, business-critical function.

WHAT YOU’LL GAIN (AKA WHAT’S IN IT FOR YOU?)

1. DRIVE BUSINESS VALUE & ROI
   L&D can’t just ‘hope’ for engagement anymore. We need to prove our impact. You’ll learn how to design and execute marketing initiatives that align learning goals with business objectives. From developing learner personas to mastering branding and design, you’ll walk away with a clear, actionable strategy to position L&D as a key driver of business success.
   
   

2. CRAFT COMPELLING MARKETING FOR YOUR LEARNING OFFERING
   Forget dull, forgettable learning comms. We’ll show you how to use emotional triggers, storytelling techniques, and targeted messaging to drive behavioural change. No more ‘tick-box training’... this is about creating learning experiences that actually stick.
   

3. LEARN FROM AWARD-WINNING MARKETERS
   This isn’t just any training. Ashley and Hannah, your facilitators, have helped global L&D teams at companies like Booking.com, Capgemini, and MetLife create transformational learning experiences and campaigns. They’ll give you real-life examples, practical strategies, and all the insider knowledge you need to build your marketing brain for L&D success.

WHAT PARTICIPANTS ARE SAYING

Don’t just take our word for it. Here’s what our alumni have to say:

DON’T MISS OUT ON YOUR CHANCE TO UPSKILL IN 2025

This programme is delivered virtually and is available to in-house L&D professionals across the globe. There are only two cohorts running in 2025, with the next one kicking off on March 5th. Spaces are limited, so if you want in, now’s the time. See you there, yeah?