MAAS Marketing, the world’s only marketing agency dedicated to transforming Learning & Development (L&D) through strategic marketing principles, has partnered with Powtoon, a leading visual communication platform, to bring dynamic, engaging, and effective visual storytelling to L&D professionals.

Transforming Learning Through Strategic Visual Storytelling

This collaboration aims to bridge the gap between content creation and learner engagement, empowering L&D teams to craft compelling visual narratives that drive impact. By integrating Powtoon’s powerful video capabilities with MAAS Marketing’s expertise in strategic marketing for L&D, organisations can elevate their internal learning experiences, boost engagement, and, most importantly, prove the business impact of their learning initiatives.

With a shared focus on making learning truly resonate, this partnership will help L&D professionals move beyond basic content creation and into audience activation. It aligns seamlessly with MAAS Marketing’s ‘marketing-led learning approach’, ensuring that learning reaches the right people, drives meaningful engagement, and delivers measurable results.

Ashley Hinchcliffe, Managing Director at MAAS Marketing said:

“Simply creating a learning product isn’t enough. People must want to engage with it. Video is a game-changer in both the design of effective learning experiences and the marketing that drives learners to them.

We always use video content in our campaigns because it’s captivating, it gets people’s attention, and it provokes action. We truly believe that this partnership increases L&D’s prospects of success: within the learning products themselves, and beyond them in the campaigns that drive learner engagement.”

What This Means for L&D Teams

With over 30 million users worldwide, including 96% of Fortune 500 companies and nearly 1,000 enterprise clients, Powtoon has established itself as a leader in transforming communications into captivating visual experiences. This partnership enables L&D professionals to harness these capabilities to create learner-centric content that not only engages but also fuels business outcomes.

Ronen Baran, Chief Business Officer at Powtoon said:

“At Powtoon, we believe that learning and development should be as engaging as it is impactful. Our partnership with MAAS Marketing marks an exciting step toward transforming how organisations approach L&D - beyond training and upskilling employees, to across the entire learning journey.

From creating awareness and generating interest to delivering knowledge and reinforcing key concepts, compelling video content plays a crucial role in driving real learning outcomes. With Powtoon’s AI-powered video creation platform and MAAS’s expertise in marketing for learning®, we’re empowering businesses to captivate learners, and maximise the value of their learning initiatives.”

Through this partnership, MAAS Marketing and Powtoon will offer L&D professionals practical strategies, tools, and insights to help them develop visually engaging content that captures attention, drives adoption, and sustains long-term learner engagement.

Additionally, both organisations will be collaborating on industry events such as Learning Technologies 2025, where they will share cutting-edge insights on how video can enhance learning content while also driving participation through strategic marketing. Attendees will gain real-world examples and practical techniques for leveraging video in both learning experiences and marketing campaigns.

About MAAS Marketing
MAAS Marketing is the strategic marketing partner for L&D teams that refuse to be ignored. We don’t just help you promote learning – we help you prove and amplify your impact by embedding strategic marketing and product-led thinking into every aspect of your L&D approach.

At the core of what we do is a simple but powerful idea: learning only drives impact when it reaches, resonates with, and influences the right people. That’s why we equip L&D teams with the strategies, insights, and campaigns needed to create learning experiences that people actually want to engage with – and that businesses can measure.

We challenge outdated L&D mindsets and replace them with bold, intelligent, and commercially savvy strategies. If you’re ready to stop chasing learner engagement and start creating learning that fuels itself, we’ll help you make it happen.

About Powtoon
Powtoon is an all-in-one AI-infused visual communication platform that empowers anyone to create high-quality, brand-compliant videos and presentations with ease. Powtoon offers a complete suite of creation tools and an extensive media library, featuring character animation, whiteboard animation, stock footage, AI-powered avatars, and presentation formats.

Powtoon enables organisations to scale video creation affordably, consolidating multiple content solutions into a single, cost-effective platform while eliminating reliance on expensive external agencies.

Learn more at www.powtoon.com.