Get new Marketing for Learning® skills

It's probably not news to you (well, maybe it is *sob*), but we're so amped to now be delivering our Marketing for L&D Masterclass in tandem with the Learning and Performance Institute. And since we made that announcement, we'd had loads and loads of you ask about what it actually entails. So, rather than just send you to another webpage to do the readings, we thought we'd give you a wee taster of what’s in store if you sign up.

Well go on then, have a read/watch/listen.

6 week, IVLT Marketing for Learning® course

First things first, what’s actually involved? Well, this marketing masterclass is spread over 6 weeks. It’s delivered in an instructor-led, virtual training environment and therefore is available to anyone in the world. The primary focus of this marketing for learning course is to enable L&D professionals to better understand marketing tactics, strategies and thinking and empower them to take charge of marketing in their learning functions.

It’s designed to help you understand the basics of marketing - not to make you a marketing expert overnight. The beauty of the course though is that it is highly practical and tactical. The strategy you learn in the course is then promptly executed to ensure maximum knowledge retention and application.

It comprises six key modules

• How to adopt a marketing mindset
• Marketing strategy fundamentals
• Turning strategy into tactics
• Learner personas
• Essential tools and how to use them
• How to build a learning campaign

On top of this, there will be homework and asynchronous learning opportunities between sessions. Expect to commit around 4 hours per week on the course.

The next intake starts on February 22nd, so there is still time to register.

Challenges this course solves

We’d be remiss as marketers if we didn’t focus on the WIIFM for you guys. So here are some of the key challenges our marketing for learning® course covers.

​​Engagement issues

Tackles L&D's engagement problem at the root cause, because the truth is most learners don't really know what's even available to them. Marketing raises awareness of learning opportunities.

Builds habits with learning

Helps L&D to build habits new, sustainable habits with learning, which of course leads to a shifting of learning cultures over time.

Changes learning culture over time

Most of our clients tell us that they want to have a more self-driven learning culture (you know, the ones where your people proactively seek out their own learning opportunities). Marketing in the context of L&D helps to develop more positive interactions with learning and fosters a shift in sentiment over time.

Improves your skills in core marketing capabilities

According to the LPI’s Capability Map, marketing and communication remain one of the most in-demand skills in L&D. But it’s also one of our weakest areas. This course empowers L&D to build core marketing skills in the areas that are really going to deliver impact.

Makes more of what you’ve already got

Budgets are tight. Many have lost their headcount. Now is not the time for more tech. Now is the time to build your own skills, but also increase the efficacy of your existing learning proposition. I assure you there’s more juice to squeeze if we just look at things a little differently.

"EYE-OPENING, PRACTICAL AND APPLICABLE LEARNING PROGRAM! I HAVE BEEN IN THE LEARNING SPACE FOR YEARS BUT THIS PROGRAM WAS EYE-OPENING WHEN IT COMES TO CREATING AWARENESS AND ENGAGEMENT. A MUST FOR ANY LEARNING PROFESSIONAL IF YOU ASK ME.
AS A LEARNING PROFESSIONAL, I AM OFTEN A TOUGH CROWD AS A LEARNER, BUT I WAS 200% ENGAGED DURING THIS PROGRAM!"

- Elvira Ampt, Senior Manager of Learning and Performance, Expedia Group

Your frequently asked questions

You asked 'em, we answered 'em.

1. Who is this for? Anyone who’s working in-house in any L&D capacity. So whether you’re a Head of L&D, a Learning Experience Designer, an Instructional Designer, or something else entirely, this course is for you. It’s not open to vendors or suppliers - so if you sell learning products or services, this course is not for you!
2. Do I receive anything after completing the masterclass? Yes! This masterclass is fully certified by the LPI. When you complete the course, you will receive a verified LPI digital badge that can be shared on social media and added to your collection. Booya!
3. Do you record the live sessions? No, unfortunately, we do not record any live sessions.
4. Is the marketing masterclass limited to geographic region? No it’s not. However should we have a situation where delegates from multiple continents are signed up, we will discuss openly with the cohort how best we manage this. Please rest assured that regardless of your location, you will attend live workshops with your peers.
5. Can I request a closed (private) masterclass for my team? Of course you can. If you have at least 8 people who want to attend, we can arrange a bespoke, closed masterclass for your group that suits your requirements. Just get in touch if you want to chat!

We’re so proud to be able to help educate and empower the learning industry with this course and we really look forward to meeting you soon! Now, where's that company card...