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With over 100,000 employees globally, our Mystery Client had quite a big L&D challenge on their hands. With the organisation offering consumer and business services and handling multiple mergers and acquisitions over the past decade, it was set for a significant period of change.
L&D was trying to keep up, but the comms noise levels in the business had reached deafening levels. This, coupled with the fact that the large L&D team didn’t have the skills to effectively market their offering meant that they just weren’t getting the engagement they wanted from their learning.
Mystery Client had a challenge.
MAAS was there to help (obviously).
When we started working with Mystery Client, it was critical we understood their current learning landscape, as well as establish a deep understanding of their own marketing capabilities within the team. We had one objective: increase Mystery Client’s L&D teams’ capabilities in marketing for learning®.
So after several discovery sessions with key stakeholders to better understand the dynamics of the org, we developed a series of unique, hands-on workshops, complete with homework and a flipped classroom model (see, we can do learning theory too 👀).
The workshops were designed for maximum knowledge acquisition, whilst also ensuring space between each session for attendees to apply their new knowledge in real-life examples. This allowed attendees to really absorb their learning and also sparked enthusiasm and excitement within the teams.
Our ethos has always been the same here at MAAS: empower and educate. It wasn’t enough for us to inspire and motivate Mystery Client’s large L&D team. No no. We wanted to leave a lasting impression - and equipped this passionate L&D team with all the tools to make marketing for learning® a success.
We conducted a survey and asked all attendees the following questions:
What level of understanding did you have of Marketing for Learning before the workshops? The average answer was 4/10.
What level of understanding did you have of Marketing for Learning AFTER the workshops? The average answer was 8/10 - a 40% increase in knowledge and understanding.
How likely are you to recommend these workshops to colleagues or peers? They said: 9/10 (ie, incredibly, extremely likely).
We provided this brilliant telecoms company with templates, tools and loads of resources to ensure the knowledge they acquired. But we also wanted to ensure they found the experience meaningful and useful.
100% of attendees agreed with the statement “I found these workshops to be a good use of my time”.
We believe that if we’ve put ourselves out of a job with a customer, then it’s a job well done. And we’re delighted to say that since our engagement, marketing for learning is very much part of the agenda with this Mystery Client and continues to be at the forefront of their strategies for getting better learning results.