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BESPOKE TRAINING COURSES

All the internal marketing genius you could want, tailored to your team's unique needs.
WHAT YOU WILL LEARN
YOU TELL US, THESE ARE BESPOKE
DURATION
As long as you like
COMMITMENT
2 HOURS PER WEEK, PROBABLY
PRICE
£TBC
FORMAT
Online or F2F
T rex

ELEVATE YOUR PEOPLE TEAM’S INTERNAL MARKETING SKILLS

Dabbling in marketing but not getting the results you need? Know your initiatives deserve more attention but not sure how to make that happen? Enjoy having your eyeballs assaulted by pineapples and bold ideas?

Then our bespoke training is for you.

Our marketing specialists will work with your team to design tailored workshops that align with your unique goals and challenges. These sessions aren’t just about theory, they’re about giving your team the skills and confidence to make People initiatives impossible to ignore.

  • Help your People team understand what it takes to drive real employee engagement
  • Build core skills in areas like copywriting, design, and campaign strategy
  • Shift mindsets so your team starts thinking like marketers, not just communicators
  • Make audience-centric, high-impact engagement a natural part of your approach
  • Get hands-on with key marketing tools like Canva and learn how to use them effectively
  • Learn how to build, launch, and execute strategic internal marketing campaigns that actually work

Your team already creates incredible initiatives. Let’s make sure people engage with them.

WHAT YOU CAN EXPECT

Because each and every one of our bespoke courses is specifically tailored to our client’s wants and needs, we can’t tell you exactly what they’ll look like. But we can guarantee you’ll always get a high-quality learning experience that leaves your team buzzing; they'll absolutely leave with a heightened knowledge of internal marketing and how to bolster employee engagement.

ENGAGING WORKSHOPS

Yeah, we’re weird (you’ve probably gathered that by now). But don’t confuse our quirkiness with a laissez faire attitude. We work really, really hard for our clients and ensure our workshops are vibrant, exciting and most importantly, help your people learn loads about marketing AND then apply it in their day-to-day jobs.

VIRTUAL SESSIONS TO BRING GLOBAL TEAMS TOGETHER

Whilst we love a face-to-face shindig, in our experience People functions are smattered across the globe. So all our bespoke courses and workshop sessions are built for maximum engagement, virtually. Our in-house tool is Zoom, but we’re happy to use Teams or Google or some other modern video conferencing tool that you use in-house instead.

HYPER-PERSONALISED

Who wants generic training? Not you!

All our bespoke courses are uniquely designed not only to your team’s skills gaps, but also to your business and its specific challenges. We’re happy to work within your brand if you want us to (otherwise strap in for pineapples). We’ll also use real life examples from your team to train on things like design and marketing. ‘Cos context is important.

FLIPPED CLASSROOM

In order to help your teams get the most of their sessions with us, we often adopt the flipped classroom method with our training. That means we’ll give them a few tasks to undertake before they join us, ensuring they maximise their brain power in our sessions.

ENCOURAGES APPLICATION AND RETENTION

We want your people to learn. But not only that, we want their behaviour to change as a result of this learning (otherwise what’s the point?). Pre-reading and prep readies the minds of your team whilst post-workshop homework secures application and retention.

After all, we always say if we’ve put ourselves out of a job we’ve done a good job!

FREE TEMPLATES AND RESOURCES

Freebies. Lots of freebies. We tend to throw in lots of tips, tools, templates and tricks into our engagements. These tried and tested resources mean you and your teams can take away what you’ve learnt with us and apply it immediately.

MEET YOUR EXPERTS

If you’re going to learn marketing, learn it from the best. Enter Ashley Hinchcliffe and Hannah Clark - your no-nonsense, battle-tested guides to mastering internal marketing.

With over 20 years of experience (most of it spent transforming People functions from ignored to indispensable), these two don’t just talk marketing—they live it. They’ve built campaigns that turned apathy into action, strategies that made employees actually want to engage, and they’ve fought (and won) the battle against ‘if we build it, they will come’ thinking.

They know what works, what doesn’t, and exactly how to get you from crickets to full-blown impact. Their mission? To make marketing second nature for you, so you can stop chasing employee engagement and start creating it.


Ashley Headshot
Ashley Hinchcliffe Managing Director
When it comes to internal marketing, Ashley is an expert. With over a decade of experience in the world of learning, Ashley is passionate about sharing as much of her knowledge as possible with the industry. Plus she has a super weird accent. Bonus point if you can guess it.
Hannah
Hannah Clark Marketing Director
Hannah has been working in marketing for over a decade, with most of that being in the People universe. Full of energy and hugely passionate about how marketing can transform People functions, Han remains eager to share her skills with the world. She assures us she has an incredible singing voice. Karaoke anyone?

If you want more impact from your People initiatives, then driving awareness and engagement needs to be a priority. Our bespoke workshops and courses are built specifically for People teams and tailored to your unique challenges, ensuring you get the strategies and skills that truly move the needle.

“Great personalised workshops that gave lots of practical hints and tips to light the spark around marketing for learning.🍍🍍🍍🍍🍍”
Jasha Fletcher
Jasha Fletcher BT
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TALK TO US ABOUT BESPOKE COURSES

Just pop in your details here and we'll be in touch to have a chat soon!

FAQs

WHAT’S IN IT FOR ME?

Great question, and one that will come up often in our sessions. This is for you if you want to:

  • Gain a clear understanding of how to apply marketing within your People function
  • Develop deeper knowledge of internal marketing strategy and tactics that drive real employee engagement
  • Learn practical, hands-on ways to use key marketing tools like email and design platforms
  • Connect with peers in a supportive learning environment and have ongoing access to marketing specialists in a dedicated community

We are here to make sure you get the most out of this experience and will support you every step of the way.

DO YOU WORK WITH ANY COMPANY SIZE?

Absolutely, we’ve worked with small boutique businesses up to Fortune 50 organisations and everything in between. We’re a custom business and that means we service your unique needs. Your business size has no bearing on the challenges you have, so let’s talk!

WHAT SORT OF BUDGET DO I NEED?

Great question, and honestly, not one we can easily answer here (sorry, we know that’s super duper annoying 🙄). The piece of string can be short, or long. It really depends on loads of factors such as delivery time, scope of work and what it is you want us to do. Whilst we know it’s a tad vague, it’s better for us to have a chat so we can scope things properly and give you accurate costs.

DO YOU OUTSOURCE YOUR PROJECTS?

No. That’d be suuuuper weird. Imagine thinking you’re going to have an hour with Ash and then Sandra from Toronto hops on. Bad for business and even worse for our brand.

You’ll only ever work directly with us, we promise.

HOW HAVE YOU DONE THIS FOR OTHERS?

We’re trusted advisors and friends to over 125 organisations in 12 countries. If you’d like to see more about the impact we’ve made with them, check out our case studies. We also have loads more we can’t talk about publicly, so if you wanna see more hit us up and we can share in secret. Or on Zoom. Either or.

Fuelling Impact

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For People Functions

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