Got poor learner engagement?

Emails ignored? Lunch and learns unseen? Learners just not engaging? It’s not them - it’s the way you’re marketing learning.

Learners go through a decision-making journey before engaging - just like customers do before making a purchase. This free guide shows you how to influence their choices and boost engagement at every stage.

What you’ll learn:

• The AIDAL Model Explained – How to help your learners move from awareness through to loyalty
• Decision-Making Frameworks – A step-by-step guide to mapping your learners' motivations, and truly understand the employee experience
• Marketing Tactics for Each Stage – Specific, tried and tested strategies to nudge learners along their journey.
  
• Real-World Applications – Practical examples and expert insights from L&D marketing specialists.

This isn’t just theory. It’s a game-changing framework that will make your learning programs irresistible.

Who is this guide for?

• L&D professionals who struggle with low learner engagement.
• HR and Training Managers who want to improve learning adoption.
• Learning designers looking to create more impactful learning experiences.
• Anyone in L&D who is tired of creating programs that get ignored.

If you want learners to choose to engage, this guide is for you. Don’t leave learner engagement to chance - take control with a strategy that works.