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Marketing Fuels People Functions. Strategy Makes Them Unstoppable.

The People Impact Loop™.

WHY DO PEOPLE TEAMS STRUGGLE FOR IMPACT?

People functions are brimming with potential - driven by passionate teams tasked with shaping culture, boosting engagement, and proving impact. Yet, they remain undervalued, misaligned, and constantly fighting for relevance.

The issue isn’t effort or ideas - it’s the lack of a system that makes their work essential. For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction.

Employee engagement remains a constant struggle 🙈.

People teams pour time, effort, and budget into initiatives - only to see low participation, disengaged employees, and leaders who question their impact. The reality? Most of your initiatives and engagement efforts fail because they’re built in isolation from the employees they’re meant to serve.

Function silos are killing your strategy.

HR, Talent, Internal Comms and L&D often operate independently, leading to disconnected efforts that fail to drive real business outcomes. Teams are working hard, but not necessarily working together - resulting in fragmented initiatives that don’t align with the organisation’s strategic goals.

Leadership still doesn’t see the value.

Without clear data to prove ROI, People teams are left justifying their existence instead of demonstrating their strategic importance. If leadership doesn’t see the direct impact on business performance, budgets get slashed and your influence over time diminishes.

We have absolutely no time for strategic thinking.

With urgent priorities, firefighting, and constant requests from the business, People teams are stuck in reactive mode. There’s little time to step back, evaluate what’s working, and build a long-term, sustainable approach that drives real results. Engagement remains low, leadership buy-in stays elusive, and the cycle of scrambling continues. People functions deserve better.

If this sounds familiar, you’re not alone. And no, the solution isn’t another ‘culture initiative’ or one-off engagement campaign. It’s time for a shift. People functions don’t need another ‘seat at the table’ - you need a strategy that makes you business-critical. That’s where The People Impact Loop™ comes in.

WHAT IS THE PEOPLE IMPACT LOOP™?

The People Impact Loop™ is our proprietary five-step framework that transforms People teams from a ‘nice-to-have’ into a business-critical function. It ensures everything your team does is aligned with business strategy, engages employees, and proves its impact – so you can stop justifying your existence and start driving measurable value.

FIVE STEPS TO SUCCESS:

Employee & Business Insights – Deeply understand both the business and employees across the entire lifecycle. No more guessing – data-led decisions only.
Strategic Business Alignment – Use insights to connect every People initiative to commercial goals, making your function indispensable to leadership.
Employee Experience Design – Use research to create initiatives that employees actually care about, because engagement starts with relevance.
Employee Engagement & Campaigns – Borrow marketing tactics to get People initiatives noticed, instead of relying on hope and passive comms.
Measure Impact & Boost Value – Prove ROI with data, use insights to refine strategies, and create a self-fuelling system of continuous improvement.

Marketing isn’t just a tool. It’s the missing link that transforms People teams from reactive to strategic.

This isn’t just about promoting initiatives better. It’s about fundamentally changing the way People functions operate, so they don’t just ‘deliver programs’ but create demand for them.

IS YOUR PEOPLE STRATEGY DRIVING REAL BUSINESS IMPACT?

Marketing for Learning Workshop Han Paris

making people functions matter

WHY IT WORKS.

Here’s why The People Impact Loop™ works:

It eliminates silos. HR, Talent, and L&D work together, driving cohesive People strategies that actually move the needle.
It makes People teams indispensable. No more fighting for relevance – every initiative becomes a business-critical investment.
It turns engagement from a battle into a strategy. No more begging employees to participate; you’ll create demand through relevance and smart positioning.
It builds a self-sustaining flywheel. Measure, refine, optimise – creating a cycle of continuous improvement and lasting impact.

This is how you shift from being a ‘support function’ to a strategic force within your organisation.