DATA-LED MARKETING AT NOVO NORDISK WITH PETER MANNICHE RIBER

Do you want to hear about successful marketing strategies for learning from the perspective of an expert practitioner? Well then you’re in for a treat. In this podcast Ash is joined by Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk, to discuss the impact of marketing for learning and data; and how that helps to make an overall business impact.

Peter brings a breath of fresh air to the topic of data in marketing for L&D, including how he has utilised data from beyond the LMS (😲) to improve marketing for learning tactics. For example, how to use HR data to identify employees who have an interest in developing a particular skill. Then using that data, to segment audiences and tailor communications — ultimately tapping into emotions and encouraging sign up to learning opportunities.

But the key takeaway from this podcast is clear: you must have a measurable goal in mind when designing learning interventions. And it’s of paramount importance that L&D go through these 4 steps:

1. Identifying a problem

2. Setting a tangible outcome or goal

3. Testing different versions of the intervention or solution to determine what works best.

4. Repeat!

Yes, this process takes time but is necessary to ensure that it will work in the intended context. And there’s no point in waiting around to begin, it’s time to get started on this approach today. But first, give the pod a listen!