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What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because that's exactly what Han's bringing to the podcast today. And it's all about terminology.
This is a well known tactic in marketing circles, called 'voice of customer'. And essentially, it's the art of echoing the words, phrases and terms our audience use, right back at them!
Simply put... if you want to get them to walk the walk, you've gotta talk their talk.
Happy listening! 🍍