Hire a Marketer to do a Marketers Job

So, you’ve finally got some headcount for a marketing person to join your L&D team. HOW EXCITING! And the best part is… you know someone who would be perfect for the role. They’re not a marketer, but that doesn’t matter, does it?

WRONG. It does matter. It matters a lot.

Don’t fall into the trap of hiring someone who could eventually do the job. Instead, hire a marketer who’s earned their stripes if you really want your marketing for learning® efforts to be successful.

In this ep, Ash explores:

• The importance of hiring a marketer to do a marketers job (obvz)

• Why hiring someone who needs to upskill on marketing is a bad choice.

• The key qualities to look for when hiring a marketer.

So grab a notebook and pen and start learning with this bite-sized pod. Enjoy!