LEARNER ENGAGEMENT ESSENTIALS: IT TAKES MORE THAN MARKETING

Learner engagement is an age-old challenge in L&D. We’re on a constant quest to improve our engagement rates, and finally we’re making headway. With the powers of marketing for learning®, L&D is communicating better and demonstrating the benefits of learning to their people.

But the truth is, marketing won’t fix a bad learning experience. And unless all the essentials are in place, you won’t improve learner engagement with marketing, no matter how hard you try.

In this podcast Ash explores the essentials needed to boost engagement, including:

🍍 Making time and space for your people to learn.

Most L&D teams tell us that their audience simply doesn’t have the time to learn. But the truth is, there are typically barriers in their way, that stop them learning. And two key barriers are: leadership and lack of perceived value in learning. We must take ownership of this and make time and space for our audience to learn.

🍍 Creation of learning experiences that are cohesive and unified.

When working with our clients here at MAAS, we often see organisations with three or more different places to access learning. Some organisations have different places for their mandatory and optional courses, others have an LXP and an LMS in separate locations, but almost all organisations do not have a single source of truth when it comes to learning. If we really want to boost learner engagement, we must streamline our learning experience.

🍍Ensuring learning is relevant to the individual and their role.

More often than not, poor engagement doesn’t come from a lack of appetite for learning. In fact, as humans we kind of like learning! But when it comes to workplace learning, people often do not find learning that is related to them, their interests or their role. If we want to boost engagement and generate demand, we have to make sure learning is actually relevant to the individuals we’re targeting.

So if you’re scratching your head about why your engagement rates aren’t improving, this podcast might be the source of inspiration you need. Happy listening! 🎧