Understanding Your Audience: The Decision Making Journey

Decision making journeys are a marketers best friend. They help us understand what our target audience is doing – and when, which ultimately helps us market to them more effectively #WINNING. So why do we overlook the decision making journey in L&D? In this podcast, Han puts a stop to that. And shows you how, and why, you should dig deeper into your learner's decision making journey.

In just 22 minutes, Han walks you through the AIDAL model and helps you create your own learner's decision making journey.

So get comfy, grab a pen & paper (you'll probs need it for this one!) and enjoy! 🍍