MARKETING CAMPAIGNS: THE REAL SECRET TO LEARNING SUCCESS

A special podcast episode that comes to you live (well, recorded) from Think Learning’s customer event 2022. At the event, Han explored the key areas of marketing for learning®, including:

• L&D’s over-reliance on technology. Why buying new technology (like a new LMS, LXP or authoring tool) will not likely solve your learning problems – unless you change your behaviour.

• Answering the “what’s in it for me?” question. Throughout all your marketing for learning communications you should be empathising with your learners and putting yourself in their shoes. If you can’t answer “what’s in it for (them)?” when reading your comms back – start again!

• How multi-channel comms will transform your learner engagement. Because one email, one time will never get people moving!

• Learner personas and how understanding your audience at a deeper level will improve your marketing efforts.

So if you want a well-rounded view of the “why’s” of marketing for learning, listen to this podcast now!