MOVING FROM CONTENT TO COMMUNITY MANAGEMENT AT ING BANK

Imagine being part of a learning team that embarked on a radical experiment to transform the way they worked. Sounds like a dream right? Well in this podcast you can take a peek into that dream.

In this podcast, Ash was joined by Alvaro Caballero, Head of ING’s Global Tech Academy, to discuss the future of learning and the changes ING made to take them from churning out content to community management. This approach accelerated the performance of their learning function, and in this pod, Alvaro explains the finer details, including how:

• They restructured their team into three key roles: employee journey, data analyst, and event-less communication managers.

• ING formalised the skills and tasks required for the tech academy, and suddenly creating content was no longer a part of our job.

• Marketing skills became a necessity for creating learning impact.

We’re sure this podcast will inspire a shift in mindset in many L&Ders, so sit back, grab a brew ☕and enjoy!