OUR FAVOURITE MARKETING CAMPAIGNS – AND WHAT L&D CAN LEARN FROM THEM

As marketers, Ash and Han are just a little bit opinionated when it comes to marketing campaigns. They have lists as long as their arms of campaigns they love and hate. And as much as we’re sure they’d love to rant about the campaigns they don’t like, in this podcast we got them to discuss their favourites – and what L&D can learn from them.

Campaigns discussed include:

• Pringles ‘Multigran’ campaign. Proving that evoking human emotions (even through a typo) can lead to great marketing success.

• Spotify’s ‘Wrapped’ campaign. Showing L&D the power of using data in marketing campaigns.

• Old Spice targeting the ladies with their men’s hygiene products. Demonstrating how knowing your target audience really well is critical.

• Dove’s real beauty campaign. Showing the importance and power of triggering emotions in marketing.

So if you want to hear Ash and Han’s thoughts on these campaigns (and much more), listen in now!