OVERCOMING BANNER BLINDNESS

Feel like your target audience is quite simply ignoring your marketing efforts? That might be because they are. Not deliberately, but unintentionally, due to banner blindness.

Banner blindness is a psychological phenomenon where people tend to ignore advertising banners, pop-ups, and other types of marketing messages that appear repeatedly in a similar design or format. This happens because our brains are wired to filter out repetitive and irrelevant information to save energy and focus on things that are new or important to us. As a result, people may ignore even relevant marketing messages that are presented in a familiar format, causing a decrease in their effectiveness. A dangerous game to play in L&D, right?

In this podcast, Ash explains the common banner blindness pitfalls we often see L&D fall into, and gives you her top tips for overcoming banner blindness – whilst still being efficient – in marketing for learning®!