Marketing For Learning In Small Businesses

Think marketing for learning is only for big businesses? Think again. No matter your business size, marketing for learning can redefine your learning function in the minds of both your audience and the business. So if you want to increase engagement, boost learning outcomes and align business goals with learning and development, this podcast episode is for you.

Listen in to hear more about:

• Knowing your audience
  No matter your business size, you should have a deep understanding of your audience. And if you work in a smaller organisation, you might think you’ve ticked this box already. But the chances are, you’re working from assumptions if you haven’t done market research. Conduct focus groups, survey your people, and get to their unfiltered opinions on learning and your organisation as a whole. And while you’re at it, create some learner personas too.

• Utilising campaigns
  Many smaller businesses assume that all employees know what’s going on in the business. But this assumption can be costly. Even in tight-knit teams, some information slips through the gaps. But campaigns overcome this. Treat your L&D offering as a product, and market it to your people with a campaign approach.

• Dealing with rapid change
  Oftentimes smaller businesses change quickly. Which means learning teams are pulled from pillar to post, trying to work out what their priorities are. Adopting a marketing-led approach to L&D means you can focus on promoting the overall concept of learning, rather than a particular programme. Meaning no matter where your team agenda goes – your learners will be engaged.

Ultimately, marketing in L&D redefines our function. It changes perceptions of learning – taking us from compliance power houses to a value-add for the organisation. And no matter your organisation side, it’s a critical approach to take. So if you want to know more about marketing for learning in small businesses, get this podcast in your ears now! 🎧