Storytelling in Marketing for Learning

Think storytelling is just for kids? Think again! Stories make up a huge part of our everyday lives – and they should make up a huge part of your marketing for learning initiatives too! In this podcast Han covers all things storytelling, including:

• The 5 essential components to great stories:

  • Character

  • Conflict

  • Resolution

  • Emotion

  • Authenticity

• What these elements represent in your marketing efforts

• Examples from Duolingo and our friends at Dechra Academy, to get your creative juices flowing!

But the key takeaway? Not all stories have to start with ‘Once upon a time…’ who’d have thought it?! 🤯 😂

Happy listening guys!