The Bandwagon Effect

Ever wondered what makes things go viral? Wish that your learning would become viral throughout your organisation? 🤔 Ever pondered about why humans seem to want to do something just because everyone else is? Well here's your answer: the psychological phenomenon called 'the bandwagon effect'.

In this ep, Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®.