The Pinocchio Effect - How Visible Gains Can Transform Learning

Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE?

That’s the exact conclusion a recent Seth Godin newsletter brought Han to. And then she realised, she’s fallen for the Pinocchio Protocol herself! 😱 (Trust us, it’s a marketers worst nightmare to realise they’ve fallen for a marketing trick. 😉)

In this episode hand delves into the Pinocchio Protocol and discusses:

• Her personal experience with Choice Hacking, and how a short term benefit left her wanting more.

• How short-term gains can lead to long-term trust, and the impact that has for L&D teams.

• How you can bake short-term gains into your learning through adopting a content-marketing approach to marketing for learning® 👀

Enjoy, friendoooos 🍍