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Episode 96

When Learning Incentives Backfire

Aug 23, 2024
Hannah
hosted by Hannah Clark

We have a question... should we really be incentivising learning?

While rewards and competitions can boost engagement short-term, they might be doing more harm than good in the long run. Yep, incentives could transform into a deterrent to learning 😱

So in the podcast, Han delves into the topic in detail, discussing:

  • The Cobra effect of solutions
  • Why incentivising learning doesn't work most of the time
  • The rare occasions you can use competitions and incentives in learning (and of course, the AIDAL model comes into play!)

So happy listening... and sorry in advance if this episode ruins your next big competition plan. You'll thank us in the long run, we promise!

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