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who we help

Talent Teams

Marketing isn’t just for customers – it’s the missing piece in your talent strategy.

You’re tasked with finding the best, convincing them to join, and making sure they stay engaged. But with talent shortages, changing candidate expectations, and internal resistance, it often feels impossible.

We help talent teams infuse strategic marketing into their attraction, retention, and engagement efforts – so you’re not just filling roles, but creating an irresistible employer brand that keeps people sticking around.

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Attract. Retain. Elevate.

FROM TRANSACTIONS TO TRANSFORMATION.

Hiring isn’t just about job descriptions and LinkedIn posts. You’re competing for attention in a crowded market, where employer brand, candidate experience, and internal positioning matter just as much as salary and benefits.

We help talent teams:
✔️ Build employer brands that candidates actually connect with
✔️ Create recruitment campaigns that don’t get lost in the noise
✔️ Retain talent by crafting employee experiences worth staying for

This isn’t fluffy employer branding or another set of ‘best practice’ templates. It’s a practical, high-impact approach that teaches talent teams how to think like marketers – turning your recruitment, engagement, and retention strategies into competitive advantages.

Fuelling success in

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Drive real business impact

MARKET YOUR TALENT STRATEGY LIKE A PRO.

Your job isn’t just to fill seats. It’s to create an employer brand that pulls in the right people and keeps them engaged long-term.

✔️ Move beyond job postings and start marketing your EVP effectively
✔️ Stop losing top talent to competitors with stronger employer brands
✔️ Prove your impact with campaigns that drive real hiring and retention success

Recruitment and retention don’t have to be a constant battle. With the right marketing approach, your talent strategy becomes an engine for attraction, engagement, and long-term success.

Ready to make your hiring strategy impossible to ignore?

Proof we know what we're talking about

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FAQs

Who is this for?

Talent Acquisition, Employer Branding, and People teams who need to build a stronger, more compelling hiring and retention strategy. If you’re competing for top talent (and struggling), this is for you.

Do I need marketing experience to benefit from this?

Not at all. This isn’t about turning you into a marketer – it’s about giving you the tools to position, promote, and embed talent strategies effectively. No jargon, just practical, proven methods that work.

How is this different from traditional employer branding?

Most employer branding focuses on messaging and visuals. We focus on making sure that branding actually lands through targeted marketing strategies, audience insights, and engagement-driven campaigns.

Can this help with retention as well?

Yes! Recruitment is only half the battle. We also help talent teams build engagement strategies that ensure employees don’t just sign the contract, they stick around.

What if my team doesn't have time for this?

If you don’t have time to improve hiring and retention, you don’t have time not to do this. A small investment in strategic marketing now saves you months of wasted effort chasing candidates and managing churn.

Can’t we just offer free pizza on Fridays and call it ‘culture’?

Ah yes, the age-old ‘perk equals engagement’ myth. We hate to break it to you, but free snacks won’t fix a disengaged workforce or a bland employer brand. If you want people to stay for more than the crust, you need a strategy that actually makes them want to be part of your company – beyond the occasional carb bribe.

Having said that, if you do decide to do this, we can stop the endless debate now: pineapple does belong on pizza 🍕🍍

Fuelling Impact

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