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You seem a bit obsessed.
WE GET ASKED
THIS A LOT.
🍹 GOT THAT SUMMERTIME VIBE?
Pineapples make people think of sun, sand, and slightly questionable holiday decisions.
Like, be honest – your brain just started humming ‘If you like piña coladas.. 🎶’, didn’t it?
Maybe our pineapple fixation is because working with MAAS feels like an escape from the dull, dusty, corporate drudgery. We bring the sunshine. We bring the cocktails (metaphorically… unless 👀?). Or maybe, just maybe, we’re leading you down a fruity little garden path of misdirection.
🍍 A SYMBOL OF EXCELLENCE?
For centuries, pineapples were a symbol of hospitality. Back in the day, if you rocked up to someone’s house and they handed you a pineapple, it meant you were kind of a big deal. A rare, exotic, spiky little trophy of generosity.
Maybe that’s why we’ve made it our mascot. People functions are not cost centres – they’re the beating heart of the business. The driver of culture, talent, and engagement. Whether you're in HR, L&D, Talent, or Internal Comms, we think your work deserves to be seen, valued, and impossible to ignore.
And sure, every one of our clients gets a pineapple. (Probably.)
🙈 UPSIDE-DOWN PINEAPPLES? LET’S NOT.
If you don’t know, don’t Google it. If you do know, then… well. We can confirm we had absolutely no idea when we adopted this pineapple obsession.
And we are not swinging in that direction, mmmkay? 😂
Moving on. Swiftly.
🍕 PINEAPPLES BREAK THE RULES
Few things divide people more than pineapple on pizza. It is the ultimate disruptor. It causes heated debates, strong opinions, and unshakable loyalty.
Ringing any bells?
We work with People teams who refuse to blend into the corporate wallpaper. You are here to challenge outdated thinking, shake things up, and make a lasting impact. Like pineapples on pizza, not everyone will get it. But the ones who do? They will never go back to the old way of doing things.
Love us or hate us, you will have an opinion.
🎩 SPIKY ON THE OUTSIDE, SWEET ON THE INSIDE
Pineapples look a bit… intimidating. Tough. Unapproachable. Until you cut them open and realise they are absolute gold inside.
MAAS works the same way. We do not do fluff. We do not do vague corporate nonsense. We are here to be bold, challenge assumptions, and tell People teams what they actually need to do to prove their impact. But under all that? We care deeply about helping you succeed.
We might be a bit spiky, but we are the sweetest partner you will ever have.
🧪 KEEPING PEOPLE FUNCTIONS FRESH
Pineapples are loaded with vitamins, antioxidants, and all sorts of goodness.
Much like a high-impact People function, they’re a healthy, energising, and vital part of any organisation. Maybe our pineapple represents keeping things fresh, invigorated, and deeply relevant to employees and business goals alike.
Maybe it’s an elaborate metaphor for how we help People teams build influence and prove strategic value.
Or maybe we’re just overthinking it. That happens sometimes.
👑 PINEAPPLES WERE ONCE A STATUS SYMBOL
In the 1700s, you did not just eat a pineapple. You rented it. People would carry them around at parties just to flex. Some even built them into their architecture (look up the Dunmore Pineapple in Scotland – yes, it is a real thing 🤣).
Just like that, People teams are often seen as ornamental rather than essential.
We are here to change that. Your work is not a nice-to-have. It is a business-critical driver of success, and we will make sure your leaders see it that way.
Also, if you want to casually carry a pineapple into your next executive meeting to make a point, we’re here for it.
⚡ PINEAPPLES ARE BUILT FOR IMPACT
A pineapple is not subtle. You see it. You notice it. It does not fade into the background.
Neither do we.
We do not believe in forgettable People strategies. We believe in bold, attention-grabbing, engagement-driving work that people cannot ignore.
The pineapple is our not-so-subtle reminder that visibility is everything. If no one sees it, it does not exist.
🔁 THE CIRCLE OF PINEAPPLE LIFE
Fun fact: If you plant the top of a pineapple, it grows into a whole new pineapple.
This is how we see great People initiatives. They do not just happen once. They create momentum. They fuel themselves. They grow into something bigger than you ever imagined.
We do not do one-off projects. We build impact loops that keep delivering long after we are gone.
Much like pineapples, the right strategy just keeps growing.
🎤 A LITTLE LINGUISTIC TWIST?
Say “Han and Ash” ten times really fast. Sounds familiar, right?
Yep. The French and Spanish call a pineapple ananas. Coincidence? Or the universe telling us that MAAS was destined for fruity greatness? We’ll let you decide.
🍍 OKAY, YOU REALLY WANT TO KNOW?
Like, really? Really really?
The truth is… we like keeping it a bit of a mystery. A little enigma wrapped in a spiky shell. Some things are best left unsaid.
But hey – you just spent precious minutes of your life reading about our pineapple fixation. And for that, we salute you. #YoureWelcome
THERE YOU ARE
FAQs
What? You want to work with us? Oh you’re making us blush! To kick-start your internal marketing journey, get in touch. We can work with you on any internal marketing requirements you have on, from consultancy all the way through to campaign management. So just give us a shout!
Hell naw. We wouldn’t deprive you of the MAAS weirdness like that. All of our work is done by us. In-house. Even though we don’t have a house. #remotework.
From time to time we do bring in expert designers to help your brand come to life, or animators to give your marketing tactics an extra special edge. Because there’s only so much we can do ourselves!
You bet! We’ve made a real impact for all of our clients – many of whom come back time and time again. You can learn more about our incredible clients on our case studies page. And you can read some of their lovely words about us here. #humblebrag
MAAS is made up of two of the weirdest and most wonderful women we’ve ever had the pleasure of knowing. They’re super smart and strange and make the best marketing magic. You can find out more about these two weirdos on our about us page.
Absolutely, we’ve worked with small boutique businesses up to Fortune 50 organisations and everything in between. We’re a custom business and that means we service your unique needs. Your business size has no bearing on the challenges you have, so let’s talk!
