want some cookies?
We use cookies to make your browsing experience amazing.
EMPLOYEE &
BUSINESS INSIGHTS
WHY IT MATTERS
FROM ASSUMPTIONS TO ACTIONABLE INSIGHTS.
Great people strategies aren’t built on gut instinct - they’re built on real data. Without insights into what employees value and what holds them back, engagement stays low, budgets go to waste, and People functions struggle to prove their worth.
That’s why the first step in our People Impact Loop™ is organisational alignment using deep audience and business intelligence. You can’t drive impact without knowing what truly matters. We give you the insights to turn ‘nice-to-have’ initiatives into business essentials.
DECODING DATA
WHAT WE DO.
Deep Audience & Market Research
Employee Journey Mapping
Audience persona development
Stop guessing.
START DRIVING REAL CHANGE.
We help you move beyond assumptions and surface-level engagement data by equipping you with real, actionable insights that transform people initiatives from ‘nice-to-have’ to business-critical. The result?
✔️ Become a strategic advisor – Position your function as a trusted partner that brings valuable, data-backed insights to the table.
✔️ More relevant, engaging People initiatives – Ensure opportunities resonate with employees and drive meaningful action.
✔️ Stronger business alignment – Prove the impact of your strategies by connecting them to commercial priorities and workforce needs.
Proof we know what we're talking about
The Awards Cabinet.
Check out our awesome work
FAQs
Without deep audience insights, HR, Talent, and L&D initiatives risk being misaligned with employee needs and business priorities. Understanding what truly motivates your workforce and what’s holding them back allows you to build strategies that drive engagement, retention, and measurable business impact.
Traditional employee segmentation focuses on demographics, roles, or tenure, but that’s only part of the picture. Our audience persona development goes deeper, capturing motivations, barriers, and behavioural drivers to help you design people initiatives that resonate across diverse employee groups.
People functions often operate in silos, leading to fragmented experiences for employees. By mapping the full employee lifecycle, we uncover key moments that influence engagement, retention, and performance, helping you design seamless, high-impact People strategies.
We use a mix of qualitative and quantitative research, including stakeholder interviews, employee surveys, focus groups, and workforce behaviour analysis. We also conduct desk research, reviewing existing documentation, strategies, and internal data, as well as external sources like Glassdoor to understand employee sentiment and market trends. This ensures a holistic view of your people’s needs, the cultural landscape, and how to align strategies with business objectives.
Senior leaders want hard evidence and clear business alignment. Our insights provide data-driven narratives that prove the strategic value of HR, Talent, and L&D, helping you secure the buy-in, budget, and influence needed to drive real change.
Fair question. The world is full of consultants who love a good buzzword but can’t deliver results. We’re not those people. Everything we do is backed by real data, proven methodologies, and a deep understanding of people strategy. Plus, our clients stick around because what we do actually works. If you’re still skeptical, we’ll let the insights do the talking.
Ah, you’ve noticed. The pineapple is a bit of a mascot around here. It stands for being bold, standing tall, and having a bit of bite - kind of like us. Also, marketing (and L&D, HR, and Talent) should be fun, engaging, and memorable. If a spiky fruit helps us get that point across, we’re all in.
