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EMPLOYEE
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You put time, effort and energy into launching incredible initiatives – only for them to be met with crickets. Ugh. It's not your initiative that’s the issue. It’s visibility. Our internal marketing campaigns cut through the noise, making you compelling, relevant and impossible to ignore. Because even the best stuff won’t drive impact if no one pays attention.
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WHY IT MATTERS

FROM INFORMATION TO INFLUENCE.

People teams pour blood, sweat, and sanity 🤯 into their initiatives - only to watch them fizzle out because no one paid attention. Not because they weren’t valuable, but because no real marketing was done. Without the right positioning and promotion, even the best initiatives get ignored. We make sure that doesn’t happen.

A well-crafted internal marketing campaign builds excitement, shifts perceptions and drives real employee engagement. Because really, if no one sees it, it doesn’t exist.

Drive real action

WHAT WE DO.

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Drive engagement.

Stop shouting into the void.

Most internal initiatives don’t fail because they’re bad. They fail because they’re invisible. Using our People Impact Loop™ we help you positively disrupt your organisation with internal marketing campaigns that make your People initiatives impossible to ignore. The result?

✔️ Higher employee engagement - Campaigns that get people excited and invested.
✔️ More impactful initiatives - People programs that actually stick.
✔️ Proven business alignment - Demonstrate ROI and secure leadership buy-in.

Internal marketing isn’t a nice-to-have. It’s the difference between impact and indifference. Let’s make sure your initiatives get the attention they deserve.

Proof we know what we're talking about

The Awards Cabinet.

FAQs

Why do we need internal marketing for our People initiatives?

Because if employees don’t engage with your programs, they don’t drive impact. Marketing ensures initiatives are seen, understood and acted upon, rather than being ignored in the daily noise.

What’s the difference between internal marketing and internal communications?

Internal comms is about informing. Internal marketing is about influencing. It’s not just about pushing out messages, it’s about crafting campaigns that capture attention and drive action, ultimately getting your employees engaged.

How do you create an effective internal marketing campaign?

We use marketing best practices – audience research, behavioural insights, creative storytelling and multi-channel activation – to ensure your initiatives don’t just exist, but thrive.

How do you measure the success of internal campaigns?

We track employee engagement, participation rates and business impact, ensuring that your campaigns drive real, measurable change.

What if we don’t have a big budget?

You don’t need a huge budget to make a huge impact. Smart strategy beats big spend every time. We help you maximise your resources for high-impact, cost-effective internal marketing campaigns.

How do I know this actually works?

Because we’ve done it before. Again and again (and again). Our approach is backed by real results, proven strategies and a deep understanding of what moves employees to action. And if you’re still skeptical, let’s run a test and let the results do the talking 👀

What’s with the pineapple? 🍍

Ah, the pineapple. It’s more than just a spiky fruit, it’s a state of mind. Bold, distinctive and impossible to ignore, just like great marketing. Plus, we firmly believe that L&D, HR and Talent should be fun, engaging and a little rebellious.

So, hey, if a pineapple helps us make that point (and gives us an excuse for themed merch), we’re all in. 🍍

from the blog

from the blog

Fuelling Impact

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For People Functions

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