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Marketing
training for HR
Talent & L&D
From novice to nerd.
UPSKILLING YOU IN CORE MARKETING SKILLS.
You know the challenges (you’re living them, after all). Dwindling attention spans, limited buy-in, and the constant conundrum of proving impact. That is where specialist marketing training for HR, Talent, and L&D makes the difference.
This is not theory. It is a proven, high-impact training approach that moves People teams from ‘pushing and praying’ to embedding themselves in the employee experience. We specialise in helping HR, Talent, and L&D flex their marketing muscle and turn communication into real influence.
Flex your marketing muscle.
What we offer.
Open Enrolment Course for People Teams
Customised Marketing Course
Bespoke Training Experiences
If you are looking for the answer to "how do I get more engagement" it's here. Hannah has delivered one of the most relevant and impactful courses I've ever attended in my L&D career. You will learn and practise precisely how to market your L&D function to your business, step by step. You will leave enlightened and smelling of pineapples!
Great professional service and partnering from Ashley - helping us build out our strategy and own maturity, along with skills.
Thank you SO MUCH for such a challenging, thought-provoking, game-changing past 6 weeks. I can already see the mindset shifts.
Would highly recommend to anyone.
EYE-OPENING, PRACTICAL AND APPLICABLE LEARNING PROGRAM! I HAVE BEEN IN THE LEARNING SPACE FOR YEARS BUT THIS PROGRAM WAS EYE-OPENING WHEN IT COMES TO CREATING AWARENESS AND ENGAGEMENT. A MUST FOR ANY LEARNING PROFESSIONAL IF YOU ASK ME.
Makes you think differently when approaching your L&D projects. Tools, templates, and thoughtful activities that you can immediately apply back on the job. And somehow the team has fun & shares some laughs while delivering the info.
I have been on a long journey trying to find resources to help me build communication skills for my L&D role. I have read, researched, talked to internal comms and marketing professionals, taken classes, etc. Still, it only clicked once I found the MAAS Marketing group! Holy Pineapple!
Having just completed the Marketing for Learning Certification Course and being an avid listener of their podcast, I can tell you these ladies get it!!! Not only do they have deep expertise in Marketing and Comms and understand the real challenges L&D professionals face, but their authenticity, wit, and infectious sense of fun make the learning experience with them informative and immensely enjoyable.
Please do yourself a favor and call them now so you don't waste any more time trying to figure out marketing for learning on your own.
Ashley's tips and recommendations were a bit of a game-changer for me personally, so I jumped at the chance to learn more in the Marketing for Learning MAASterclass. I gained practical, tangible techniques that I was able to use right away and work into my own practice. Ashley and Hannah are approachable, supportive, and fantastic to work through ideas and problems with. No one makes you think quite like they do.
If you want a 5-star experience that means you'll never look at L&D in quite the same way, then for the love of pineapples get in touch with MAAS.
I've recently attended the 6-week MAASterclass and absolutely loved it. The course has been very well put together. It was great interacting with like-minded peers from the industry and working collaboratively during the sessions. I particularly enjoyed how practical it was, allowing us to use templates, tools and resources with our team straight away. In fact, we've already made meaningful changes and applied artefacts to better define personas. Great team, great content, highly recommend!
Upskill your team.
Drive better results.
Your efforts should be seen, valued, and recognised as key levers for business success. But without marketing skills, even the best initiatives will struggle to be successful.
✔️ Equip your team with essential marketing skills, rather than relying on hope and internal comms alone.
✔️ Free yourself from low engagement battles by ensuring your team knows how to create demand, instead of firefighting engagement issues.
✔️ Prove the strategic value of your function by showing measurable impact and positioning you as a commercial driver, not just a cost centre.
So, if you want to stop chasing engagement and start creating it, this is where we begin.
Proof we know what we're talking about
The Awards Cabinet.
FAQs
L&D teams, HR professionals, Talent teams and anyone responsible for driving engagement in their organisation. If you want your initiatives to be seen and used, then this is for you.
Nope, not at all. This isn’t about turning your People team into marketers - it’s about equipping them with the skills to position, promote, and embed People initiatives effectively. Everything we teach is directly relevant to HR, Talent, and L&D.
No jargon, no fluff – just practical strategies you can apply immediately.
The strategic marketing course is a structured six-week program open to multiple organisations across the globe. The customised version is a closed version of this course that’s adapted specifically for your organisation and your team, making it hyper-relevant to your challenges, culture, and goals.
Absolutely. If you want a mix of our strategic marketing course and bespoke training, we’ll work with you to design a hybrid experience that meets your needs.
Most HR, Talent, and L&D training focuses on what makes a great initiative. We focus on that, as well as making sure people actually engage with it. This is the missing skillset that transforms well-intended initiatives into real business impact.
If your team is too busy to learn how to increase engagement, then we have a problem. They’re probably spending even more time chasing low participation and struggling to get buy-in. A small investment in marketing skills now will save countless hours of frustration later. We promise 😎
We can’t promise you’ll be the next Don Draper, but we can promise you’ll walk away with the skills to make stuff that’s impossible to ignore. And hey – if you start drinking whisky in the office, that’s on you. 🥃
