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PEOPLE
STRATEGY
CONSULTING

Your People team is at the heart of organisational success. But without alignment with the business, even the most well-intended initiatives risk being seen as frivolous rather than a strategic driver. With our help, your People function will operate with precision, data-driven insights, and a compelling strategic narrative – so you can influence business outcomes, build future-fit functions, and drive high performance at scale.
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MAAS Services Marketing Consultancy
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YOUR STRATEGIC PARTNER

A PLATFORM FOR PEOPLE SUCCESS.

At MAAS, we don’t just advise – we collaborate. We're a strategic partner to People functions, providing a structured space for brainstorming, problem-solving, and developing data-driven strategies. Our approach is anchored in the People Impact Loop, ensuring every insight and recommendation is deeply connected to business and employee needs.

We equip you with the insights and confidence needed to position your team as a commercial driver, not just a support function. Hey, at the very least you’ll find a newfound passion for pineapples. Probably. 🍍

driving business impact from the outset

WHAT WE OFFER.

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FROM REACTIVE TO PROACTIVE

GIVING YOU CLARITY, ALIGNMENT, AND INFLUENCE.

People functions often struggle to prove their value, align with leadership priorities, and engage employees to drive measurable business impact. We provide the tools, insights, and strategic frameworks to fix this – turning ambiguity into clarity, resistance into buy-in, and initiatives into influence.

Our approach is rooted in research, data, and business insight, ensuring you can move from reactive execution to proactive, high-impact strategy. Through our consulting engagements, we help People teams define their positioning, understand alignment gaps, and craft strategies that are both compelling and commercially relevant.

Fuelling success in

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DRIVE STRATEGIC IMPACT

TRANSFORM YOUR PEOPLE FUNCTION

A well-positioned People function doesn’t just execute – it influences the business. Working with us to build your strategies will help you:

✔️ Secure executive alignment and ensure every People initiative is tied to business priorities, making your function essential.
✔️ Build influence and credibility, transforming HR, L&D and Talent into strategic business drivers.
✔️ Elevate employee experience, creating meaningful, engaging and future-proof People strategies.
✔️ Shift from transactional execution to high-impact strategy, ensuring long-term business alignment and scalable success.

This isn’t about tweaking what you do - it’s about fundamentally shifting how your function operates to drive tangible, business-led outcomes. Let us help you fuel your People function.

Proof we know what we're talking about

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FAQs

Who is this for?

People leaders, HR, L&D, and Talent teams who want to align their strategies with business objectives and drive measurable impact. If you’re tired of fighting for relevance, this is for you.

Do I need data expertise to benefit from this?

Not at all! We handle the data analysis and translate it into practical insights. You just need to be ready to take action.

How does this differ from traditional HR consulting?

We don’t just hand you a report and wish you luck. We collaborate, strategise, and ensure you have the tools to implement real change – while making the process as painless as possible.

What kind of results can we expect?

Better leadership buy-in, a more strategic role in the business, and initiatives that actually get traction. Also, fewer eye rolls when you present People initiatives. Can we all breathe a collective sigh of relief?

How long does this process take?

It depends on your needs, but most clients see significant progress in just a few months. We’re not here to waste time – yours or ours.

What if leadership still doesn’t buy in?

Then we’ll help you refine your positioning, messaging, and influence tactics until they do. Stubborn stakeholders? We eat them for breakfast.

Why should we choose MAAS?

Because we get it. We understand the struggle, we know how to fix it, and we actually make the process enjoyable. Also, we’re quite nice to work with (apparently).

Will this turn me into an omnipotent workplace overlord?

We can't promise total domination, but you’ll have the data, strategy, and influence to make everyone wonder if you secretly run the place. Which, let’s be honest, is close enough 💅

from the blog

from the blog

Fuelling Impact

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For People Functions

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